Cobalt. Pale mint. Terra cotta. Sun yellow.
Your four colours, and the one thing still open: which shade of each. You named them rather than numbering them, and the names sit differently in the proposal than they might in your head — so here are three honest readings. Pick a letter with your eyes.
The bar at the bottom of the screen switches every page on this site between them. A, B and C on the keyboard work too.
Where each colour comes from
Straight out of lexstone-brand-color-proposal-v2.pdf. You took Option 5 and made two swaps.
Navigation, buttons, links, section bands. Lisa: “it has to have blue.”
Page background, cards, sections. Replaces Option 5’s pure white so the off-white panel still reads as the warm thing in every photo.
Torch test, fire ratings, one accent per page. Replaces Option 5’s fire engine red — says fire without shouting.
One highlight per view, the glow behind the wordmark, labels on photos. Never body text, never on white.
How much of each
Mint is what you see most and notice least. Cobalt does the talking. Terra cotta appears only where fire is the subject; yellow only as a single pop and the glow behind the wordmark. Four colours at equal weight is a toy brand — this split is a building-materials brand. That ratio holds in all three readings; only the shades change.
Three readings
Same four names, same 60/30/10, three different answers to “which cobalt, which yellow.”
The exact swatches from the brand-colour proposal PDF. Deep, premium, quiet. This is literally what was on the page you were looking at.
#00205B#EAF0E8#B83E1D#FFCC00Jim asked for “a blue that is visibly striking” and said the old site was too pastel. Electric cobalt, lemon yellow. Loudest of the three.
#1F4FFF#E4F4EB#C24F38#FFE600True cobalt-blue pigment, splitting the difference. Striking on a screen, still premium in print.
#0B47C4#E7F2EB#BE4630#FFD400