Lexstone · website · review build · September 2026

What you are looking at.

The start of the real site, not another concept. Built on Astro, pre-rendered to plain HTML, served from Cloudflare's edge, using the palette you chose: Option 5 with pale mint in place of white and terra cotta in place of fire engine red.

It is a real site, not one long page

Earlier drafts were single scrolling pages. That is a demo pattern, not a website — and it is the wrong shape for search. People do not type “siding.” They type “non-combustible siding class A fire rating” or “how to install fiber cement alternative.” Each of those is a different page with a different job.

The home page is the one exception — it stays a short overview whose job is to send people to the right page.

Two things still open, and they are separate

The bar at the bottom of every page switches the palette between three readings of your four colours: A the exact swatches from the proposal PDF, B a more striking reading, C the middle. Same bar moves between pages. Any palette works on any page.

There is also an alternate dark treatment for the home page at Ember, for the wildfire-country audience.

Still placeholder

The photographs are drawn stand-ins until the Hamilton Studios shoot. The copy is a first draft. Every performance claim reads “pending” until a test report exists, and the sample-request form does not send anywhere yet. The wordmark is a separate round — for now the header is the name with Jim's backlit glow behind it and nothing else.

What we need from you

Which palette letter — A, B or C? Does the page structure make sense for how your customers actually search? And is there anything you would change about how much of each colour there is, rather than which colours they are?